It’s been said many times and by many of my mentors.
First time I’ve heard it was from Tony Robbins. It is no secret or surprise that every successful person on the planet has a schedule. Tony Robbins has said, “I can tell a lot about the quality of your life, just by looking at your calendar.
This applies to every area of your life and even more when running a blog. Whatever the purpose of your blog, creating content is one of the main repeatable activities and if this isn’t organised and scheduled it is not going to happen.
Additionally, you need to have some kind of workflow in place that covers ideation, research, 1st draft, reviewing, publishing and promoting.
Especially the promotional part is crucial, as if there is no traffic going to your blog, nobody is going to read it. This is not a matter of quality but more a matter of getting it in front of others. The most important part, apart from writing epic content, is your headline. You have seen headlines that are compelling and don’t think twice before clicking. Why is that?
I’ve struggled with all of the above in the past until I found a tool that can provide all of the above and more and keep me accountable at the same time.
I was writing a blog post for the Better Humans blog on Medium and Tony Stubblebine the CEO of Coach.me suggested a tool that helps you analyse and write better headlines. That was the CoSchedule free headline analyser tool. Once I started using it I was amazed.
I then had a look at the CoSchedule website and realised that they provided an editorial calendar for Wordpress bloggers and not only that. I signed up for the trial and as I started using it, I realised that is so much more than an editorial calendar packed with time saving features.
CoSchedule is an all-in-one marketing calendar that brings your content and social media in the same place.
I couldn’t agree more. So let’s break it down.
When it comes to blogging, having an editorial calendar is crucial. You need to keep track of what posts you are going to write over the coming weeks and months on your blog and even guest blogs. You can achieve this by using something like Google Calendar or your iCloud calendar. A lot of bloggers use Google sheets to organise their posting schedule and their research.
The biggest difference that I discovered with CoSchedule is that you can create an entry for a blog post, add notes, analyse the headline and attach research from Evernote, Google Drive or add attachments, just for that single blog post. So everything is in one place.
You can also drag and drop your post entries and rearrange them as desired. If you don’t want to have them on the actual calendar, you can store them in the drafts section on the right hand side.
The calendar caters for a range of things, not just posts, such as notes, social media campaigns, book writing and just about anything that needs planning and possibly collaboration.
Something I’ve read about before online but never show a practical implementation of it was workflows. The CoSchedule blog provides a plethora of tested and proven guides on how to setup an effective posting schedule and workflows for posting on social media. It provides 2 types of workflow automation that will save you a ton of time.
Task Management Workflows
The first workflow automation is around project management and can be used whether you are a team of one or more. Below is a screenshot of the workflow I’ve setup for my blog posts.
I have created the tasks for my first blog post and then made it into a template. I can deploy this on any new post with a single click. This will create task entries for each day and keep me on track for my next post.
The cool thing is that If I want to change the date of posting, all the tasks and social sharing adjust as well automatically.
Social Queue & Social Templates
The 2nd type of automation is called social queue and social templates. This is something I haven’t seen in other services such as Buffer or Hootsuite. To be exact, Hootsuite does something similar but you have to use spreadsheets and upload them, which is a way but time consuming to say the least.
The Social queue is quite simple. Let’s say you wrote a blog post and want to share on social media. Posting it just once is not going to cut it. People from all over the world are going to read you content and depending on the time zone they might miss it. Not to mention the endless stream of other notifications that they receive.
CoSchedule provides a guide which you can get here and lays out exactly what is the best time to share your post per each of the major social media sites, Facebook, Twitter, Pinterest, Linkedin. Here is the whole Social Media Kit and other great resources. It gives you a recommended schedule for reposting the same blog post for the following next 30 days to 2 months. This is not only a way to get it in front of more readers but also a way to test different headlines and see what works best.
These are screenshots of my first social media queue. As you can see after I've done this once, I can create a social template "New Blog Post Promotion" which I can just add the link to my new post and it will automatically create a schedule of the next 30 days. All I have to do is tweak the titles. Done. You can read more about Social Templates in this post.
Part of the social templates is a feature called social helpers. You can preset different headlines, hashtags and graphics you reuse to add to your social media queue, just by adding a placeholder.
And then just add the placeholders or social helpers as they're called.
Evernote & Google Docs
Another feature that I love about CoSchedule is the fact that it integrates with Evernote and Google Docs. I mainly use Evernote for a number of applications but simplifies my workflow being able to find those relevant notes from within CoSchedule.
One of the other steps I've taken is to connect my Google Analytics account. In conjunction with the custom dashboard that you can find here, it makes it super easy to monitor my performance from posts generated through CoSchedule.
CoSchedule was originally built as a plugin for Wordpress and then became a standalone tool. As such it integrates seamlessly with Wordpress and you can even write and post your blog posts write from the CoSchedule dashboard.
As I am using Squarespace for my blog, I don't have this functionality but hope it becomes available in the future.
Automatically Promote Your best content
A feature that is available on the automation plan is automatic reposting of your best content based on shares. As CoSchedule connects with 10 accounts on the Solo Marketing and 25 accounts on the Solo Automation plan, you can schedule and post your content everywhere. I have started using the Google Chrome plugin as well which has replaced buffer and Hootsuite for me.
There is a quick introduction video below which goes through all the features mentioned above in 2 minutes. Check it out.
You can sign up for a 14 day Free trial here and start getting your content organised today.
CoSchedule offers two really cool tools that also completely free to use.
I have mentioned this earlier. If you head over to Headline Analyzer you can start testing your headlines for your next post or article or even email subject. It will explain which ones score higher and why. It will also keep a history of your searches so you can decide which one to go for.
Click To Tweet
Another really useful free tool is the Click To Tweet Wordpress plugin. You have probably seen this around the web. Unfortunately I cannot use it as it only for Wordpress and I'm using Squarespace. It looks like this.
If you are using Wordpress though, you should definitely start using it and make you content stand out ready for tweeting.
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